Superia is a modern budget tyre brand owned by the Belgian wholesaler Deldo, one of the largest tyre distributors in Europe. Designed in Europe and manufactured in advanced production facilities in Asia, Superia combines Western engineering standards with cost-efficient manufacturing. The brand is focused on providing a comprehensive entry-level solution that adheres to the latest European safety and environmental regulations. By utilizing automated production lines and rigorous quality control systems, Superia ensures its products carry all necessary international certifications, including the EU Tyre Label and ECE approval, making them a reliable and legally compliant choice for value-conscious motorists across the UK and the continent.

The Superia product range is exceptionally broad, offering over 400 different sizes and patterns for passenger cars, SUVs, and light commercial vehicles. Their portfolio is divided into specialized lines such as the Ecoblue for fuel efficiency, the RS series for high-performance handling, and the BlueWin range for winter and all-season conditions. Technical features often include asymmetric tread designs that optimize the contact patch for better cornering stability and precise steering response. Many patterns incorporate specialized "3D sipes" to enhance grip on wet and icy roads, alongside four wide longitudinal grooves designed to maximize water evacuation and reduce the risk of aquaplaning during heavy rain.

Superia serves as a practical and cost-effective solution for drivers who require brand-new, technologically sound tyres for daily commuting. It remains a popular choice for those prioritizing essential road safety and economical vehicle maintenance without the high investment associated with top-tier global manufacturers.

PRICING

• Prices are per tyre

TECHNICAL DATA