Firemax tyres are an entry-level budget brand founded in China around 2011–2013 and produced by Shouguang Firemax Tyre Co., Ltd., a large-scale manufacturer based in Shandong province. The company operates modern production facilities with significant export reach, supplying tyres to global markets across Europe, Asia, the Middle East, and the Americas.

Firemax produces a wide range of passenger car, SUV, van, and light commercial tyres, covering touring, ultra-high performance (UHP), winter, and all-season applications. The brand focuses on delivering affordable, mass-market tyres using standardised manufacturing processes and internationally sourced production equipment, aiming to meet basic global safety and usability requirements at a low price point.

Positioned firmly in the budget segment, Firemax tyres are designed for cost-conscious drivers seeking functional everyday performance rather than advanced handling or premium refinement. Typical characteristics include acceptable dry and wet grip for normal road use, basic ride comfort, and moderate tread life depending on driving style and conditions. While the brand benefits from large-scale production and export infrastructure, independent market feedback generally places it below established mid-range manufacturers in wet performance consistency and refinement.

PRICING

• Prices are per tyre

TECHNICAL DATA